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POINT
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Really effective for coloring
light hair! -
POINT
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Formulated to prevent color fade during rinsing when used immediately after coloring hair.
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POINT
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The foaming emulsion colors
your hair evenly! -
POINT
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Contains Two Types of Oil.
Making Your Hair Shiny and
Smooth!
Hoyu is NO.1* for hair color in Japan!
*Data source: Intage SRI (Accumulated Japan market share data from
Jan. 1996 - jul. 2021 sales base)
Recommended products on sale in Japan now.
Vivid coloring for light hair
MAKE UP
COLOR
Make Up Color
Quasi-drug
Content:40g+88mL Includes post-coloring shampoo 12mL Serum 5mL 13COLORS
FEATURES
Perfect bleaching before coloring
BASE
UP
BLEACH
Base Up Bleach
Quasi-drug
Content:36g+72mL+23g
Hair Treatment 8mL 1COLOR
FEATURES
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POINT
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For creating a base color for
your transparent hair colorImage of Color Result
Please check the coloring progress to adjust
the shade of your hair to a desired tone.![]()
- ・The colors may look differ from the actual ones depending on your monitor settings.
- ・The color result may vary depending on your hair color before coloring, hair damage level, hair type, room temperature and developing time. When using, please check the bleaching progress.
- ・It is difficult to lighten the color of dark colored hair. The color result may turn out an unexpected shade or uneven color if hair has already been colored with hair color or hair manicure etc.
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POINT
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Aftercare with Treatment!
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POINT
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Contains Three Types of Oils.
Making Your Hair Silky and
Smooth!
Vivid accents for light hair
POINT COLOR
CREAM
POINT COLOR CREAM
Cosmetics
Content:140g 5COLORS
FEATURES
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POINT
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Apply only to the part of your
hair desired! -
POINT
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Control your own
color arrangements and
individual style! -
POINT
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Contains argan oil*.
Shiny and Smooth Hair!
I need my hair black!
TONE DOWN
COLOR
Tone Down Color
Quasi-drug
Content:32g+96mL Serum 5mL
3COLORS
FEATURES
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POINT
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The foaming mixture will
return even color to your hair! -
POINT
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You can make your hair color
lighter again the next time you color it! -
POINT
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Contains Two Types of Oil.
Making Your Hair Shiny and
Smooth!
I Wanna Enjoy Vivid Color for Just 1 Day!
1DAY CRAZY!
1DAY CRAZY!
Cosmetics
FEATURES
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POINT
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Instant Coloring,
No Bleach Required!
Pearly Shine Result!
Temporary Spray Type,
Washable with Shampoo!
FEATURES
Cosmetics
Content:CREATIVE COLOR CREAM 80g
CREATIVE TREATMENT 140g
Mix and use a variety of colors.
Use one of 3 ways!
-
Method 1
Use as-is for vivid hair color
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Method 2
Mix two colors for your own
original hair color -
Method 3
Combine coloring and
treatment for pastel hair color