Hoyu is NO.1* for hair color in Japan!

*Data source: Intage SRI (Accumulated Japan market share data from
Jan. 1996 - Jan. 2019 sales base)

Recommended products on sale in Japan now.

Serious coloring, to be
the person I truly wish to be!

I Wanna Enjoy Hair Color!

MAKE UP COLOR

Make Up Color

Content:40g+88mL Serum 5mL
12COLORS

NEW

Quasi-drug

  • Coloring  Richly and Thoroughly

    Really effective for coloring
    light hair!

  • From a drip resistant emulsion...…to a foam that evenly colors your hair!

    The foaming emulsion colors
    your hair evenly!

  • [ Image ]Sunflower oil* Camellia oil* *Hair protector

    Contains Two Types of Oil.
    Making Your Hair Shiny and
    Smooth!

Click here for more details.

I Wanna Keep My Hair Color Beautiful!

COLORKEEPER

Color Keeper

Content:150mL
4COLORS

Cosmetics

  • You can rinse out right away There's no need to shampoo twice

    Color Shampoo to Keep your
    Hair Color
    !

  • Rich foam

    Great foaming, smooth
    with no squeaking

Click here for more details.

As I’m coloring my hair, I want it bleached properly!

BASE UP BLEACH

Base Up Bleach

Content:36g+72mL+23g
Hair Treatment 8mL 1COLORS

Quasi-drug

  • For creating a base color for
    your transparent hair color

    Image of Color Result

    Please check the coloring progress to adjust
    the shade of your hair to a desired tone.

    • The colors may look differ from the actual ones depending on your monitor settings.
    • The color result may vary depending on your hair color before coloring, hair damage level, hair type, room temperature and developing time. When using, please check the bleaching progress.
    • It is difficult to lighten the color of dark colored hair. The color result may turn out an unexpected shade or uneven color if hair has already been colored with hair color or hair manicure etc.
  • pH controller to balance your hair condition Rinse-off Type

    Aftercare with Treatment!

  • [ Image ]Avocado Oil* Coconut Oil* Grapeseed Oil* *Hair protector

    Contains Three Types of Oils.
    Making Your Hair Silky and
    Smooth!

Click here for more details.

I want to color my hair in my own way!

POINT COLOR
CREAM

Point Color Cream

Content:140g 5COLORS

NEW

Cosmetics

  • Apply only to the part of your
    hair desired!

  • Line color Gradation Inner color

    You arrange colors freely!

  • [ Image ] *Argania spinosa kernel oil

    Contains argan oil*.
    Shiny and Smooth Hair!

Click here for more details.

I need my hair black!

TONE DOWN
COLORTone Down Color

Content:32g+96mL Serum 5mL
3COLORS

Quasi-drug

  • From a drip resistant emulsion...…to a foam that evenly colors your hair!

    The foaming mixture will
    return even color to your hair!

  • [ Image ]

    You can make your hair color
    lighter again the next time
    you color it!

  • [ Image ]Sunflower oil* Camellia oil* *Hair protector

    Contains Two Types of Oil.
    Making Your Hair Shiny and
    Smooth!

Click here for more details.